Danish people like to party. No, they LOVE to party. I live in small town where there is only one disco - but that place is packed with teenagers partying until 6am on any given day of the week. And weekends the whole town is crawling with people of all ages who are out to have a good time!
So why did it surprise me when I learned that one of the biggest party days of the year is to celebrate the release of.... beer??! I'm laughing, but a little bewildered at the same time!
Tuborg is a Danish beer company that has pulled off a master marketing stunt: on Julebrug Dag (Christmas Beer Day) they release their Christmas beer. They drive around towns everywhere in blue Christmas costumes handing out free beer, and pubs everywhere start playing Christmas music.
It might be early - it's celebrated the first Friday in November - but people really get into it! I know I did!
"Glædelig jul og godt Tub'år!"
